Case Study
Thin Lizzy
Thin Lizzy is a cosmetics and beauty brand selling across Australia and New Zealand. Our organic-search program grew Google organic revenue, traffic and click-through rate across both markets, month over month.
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Thin Lizzy partnered with DigiDesire to turn organic search into a reliable growth engine across its Australian and New Zealand Shopify stores — compounding revenue, traffic and click-through improvements, tracked market by market.
Industry
Cosmetics & Beauty
Platform
Shopify · SEO
Markets
Australia & New Zealand
Services
Organic Search Growth
About the Client
Compounding Growth Through Organic Search
Thin Lizzy sells cosmetics and beauty products through separate Australian (thinlizzy.com.au) and New Zealand (thinlizzy.co.nz) Shopify stores. We ran a focused organic-search program — on-site and content optimization, metadata and SERP improvements, and link-building outreach — with revenue, visits and click-through tracked separately for each market and never combined.
What We Did for Thin Lizzy
Thin Lizzy needed sustained organic growth across two markets. We delivered content, on-page and technical SEO plus metadata and SERP-presentation improvements, tracking Google organic revenue, visits and click-through rate separately for Australia and New Zealand, and reporting every comparison over matched date windows so growth is verifiable.
Our Challenges
What Challenges We Tackled
Revenue Plateau
A focused organic strategy lifted Google organic revenue from A$52.4K to A$74.0K in Australia (+41.2%) in the July window.
Search Visibility
On-site and content optimization grew Google search visits +17.9% in Australia and +13.6% in New Zealand.
Low Click-Through
Metadata and SERP-presentation improvements raised click-through rate in every comparison — Australia 3.6%→4.6%, New Zealand 2.5%→3.2%.
Two Separate Markets
We kept AU and NZ figures separate throughout and optimized each store independently against matched date windows.
The Result
What We Delivered
We delivered strong, compounding organic-search growth for Thin Lizzy. Google organic revenue, visits and click-through rate rose across both Australia and New Zealand, and Google remained the single largest revenue source in both stores. Returning-customer rates also improved in both markets — growth that builds on itself month over month.
Organic Search Strategy
On-Page SEO
Technical SEO
Content Optimization
Link-Building Outreach
