thinlizzy nz Case Study

  • age reverse collagen 1
  • pure perfection body brush 1
  • magnetic lashes 2
  • pressed powder foundation 3
  • mineral powder foundation 4


Thin Lizzy’s remarkable journey with DigiDesire. A 92% surge in revenue, a testament to their unrivaled expertise in digital transformation.


Growth in organic sessions

NZD 9,90,000

Increase in monthly revenue


Return on investment


Thinlizzy, an emerging New Zealand beauty e-commerce platform specializing in beauty and fitness products, embarked on a journey to amplify its online presence and engagement. Engaging the services of Digidesire, a prominent digital marketing agency, the primary objective was to elevate organic clicks, impressions, and CTR (Click-Through Rate), while positioning Thinlizzy as a dominant player in the beauty and fitness industry.


At the commencement of the partnership, Thinlizzy confronted the challenge of limited online visibility and engagement. The website’s performance was promising, but there was room for growth to realize its full potential.

Strategy and Execution

Digidesire formulated a tailored SEO strategy, meticulously designed to address Thin Lizzy’s specific challenges and aspirations. The strategy integrated a blend of on-page and off-page optimization, strategic content creation, and targeted link-building:

  1. 1. On-Page Optimization

    Keyword Research and Optimization: Digidesire conducted comprehensive keyword research, identifying pertinent keywords in the beauty and fitness domain. The website’s content was optimized to resonate with these keywords, enhancing visibility.
    Technical Enhancement: A comprehensive technical audit was executed to identify and rectify any technical glitches that could impact search engine performance and user experience.
    User Experience Enhancement: The website’s user experience was optimized through navigation enhancements, speed improvements, and mobile responsiveness.

    2. Off-Page Optimization

    Strategic Backlink Building: Digidesire’s team orchestrated a calculated backlink acquisition strategy, securing high-quality backlinks from authoritative sources. This enhanced the website’s domain authority (DA) and search rankings.
    Content Marketing: A robust content marketing plan was implemented, generating engaging content that resonated with the target audience and positioned Thinlizzy as a trusted resource.
    Social Media Engagement: A dynamic social media strategy was executed, featuring product highlights, customer testimonials, and beauty tips to drive audience engagement and brand loyalty


    The 6-month partnership yielded substantial results for Thinlizzy:
    Organic Clicks: Clicks surged from 36.1K to 41.2K, showcasing a remarkable 14% growth in just 3 months.
    Impressions: Impressions increased from 588K to 615K, demonstrating a solid rise in visibility.
    Average CTR: The average click-through rate (CTR) grew from 6.1% to 6.7%, indicating increased user engagement.
    Average Position: The average search engine position maintained its solid position at 23.7, cementing Thinlizzy’s prominence.


    The Thinlizzy and Digidesire partnership underscores the effectiveness of strategic SEO execution. Through the synergy of on-page optimization, off-page link-building, and content enrichment, the website’s performance experienced significant improvement. Thinlizzy’s journey stands as a testament to Digidesire’s expertise in propelling e-commerce websites toward digital success and industry leadership.

Digidesire team has Excellent communication. Timely Delivery and professional work. They understand the project concept well and deliver efficiently. Already started working on other projects with this team. Highly recommend them for any SEO related services!


Digital Merketing Head, Mr. Zeeshan