partybros Case Study

  • Party Lights Hire 1
  • Event Lighting Rentals 1
  • Smoke Machine Hire 2
  • pretoria slush machine rentals 2
  • pretoria Popcorn Machine Hire 3

business

Partybros and Digidesire’s partnership has shown to be an incredible adventure with unmatched achievements in the field of digital transformation.

100

Growth in organic sessions

85%

Increase in monthly revenue

9.5

Return on investment

Introduction

Partybros, a prominent South African party supply and event supply website, embarked on a mission to enhance its online visibility and engagement. Partnering with Digidesire, a renowned digital marketing agency, the primary goal was to elevate organic visibility, clicks, and impressions, while establishing Partybros as a leader in its industry.

Challenges

At the onset of the collaboration, Partybros faced the challenge of a lackluster online presence, with no clicks or impressions recorded in Google Search Console over the previous 3 months. The task at hand was to breathe life into these metrics and optimize the website’s overall online performance.

Strategy and Execution

Digidesire formulated a comprehensive SEO strategy tailored to address Partybros’ challenges and goals. The strategy encompassed meticulous on-page and off-page optimization, strategic content creation, and targeted link-building:

1. On-Page Optimization

Keyword Research: Digidesire conducted thorough keyword research, identifying relevant keywords in the party supply and event supply domain.
Content Enrichment: The agency optimized the existing website content to align with the targeted keywords, ensuring relevance and providing valuable insights to users.
Technical Enhancements: A detailed technical audit was carried out to identify and rectify any technical issues hampering search engine visibility.
User Experience Enhancement: The website’s user experience was improved through optimized navigation, speed enhancements, and mobile responsiveness.

2. Off-Page Optimization

Strategic Backlink Building: Digidesire’s team implemented a backlink acquisition strategy, securing high-quality backlinks from authoritative sources. This contributed to an increase in the website’s domain authority (DA) and search rankings.
Social Media Engagement: A consistent social media strategy was deployed, including engaging content, promotions, and industry news to captivate the target audience and amplify brand visibility

Results

The 3-month collaboration yielded impressive results for Partybros:
Organic Clicks: Clicks surged from 0 to 459, showcasing a remarkable transformation and a 100% increase.
Impressions: Impressions experienced a significant boost from 0 to 8.05K, marking a remarkable 100% growth in visibility.
Keyword Rankings: The website achieved higher keyword rankings, solidifying Partybros’ position as a trusted industry source.
Domain Authority: The acquisition of high-quality backlinks bolstered the website’s domain authority, contributing to its enhanced prominence in search results

Conclusion

The partnership between Partybros and Digidesire exemplifies the potential of strategic SEO execution. Through a combination of on-page optimization, off-page link-building, and content enhancement, the website’s performance underwent a remarkable transformation. Partybros’ journey stands as a testament to Digidesire’s expertise in propelling service-based websites towards digital success.

Digidesire team has Excellent communication. Timely Delivery and professional work. They understand the project concept well and deliver efficiently. Already started working on other projects with this team. Highly recommend them for any SEO related services!

Thinlizzy

Digital Merketing Head, Mr. Zeeshan