Granite Expo Online’s digital partnership with Digidesire crafts a cutting-edge fusion, revolutionizing the online experience for a refined and efficient journey.
Granite Expo Online, a leading American provider of kitchen and bathroom countertops, embarked on a journey to amplify its online presence and conversion rates. In collaboration with Digidesire, a renowned digital marketing agency, the core objective was to elevate organic visibility, clicks, and impressions, while establishing Granite Expo Online as a dominant player in the industry.
At the outset of the partnership, Granite Expo Online grappled with underwhelming performance metrics in Google Search Console. Over the preceding 6 months, the website had amassed only 2.18K clicks and 747K impressions. The challenges were evident: rejuvenating these metrics and optimizing the site’s online performance.
Digidesire devised a comprehensive SEO strategy tailored to address Granite Expo Online’s challenges and objectives. The strategy encompassed meticulous on-page and off-page optimization, content development, and targeted link-building:
Keyword Research: Digidesire conducted extensive keyword research, identifying relevant keywords in the kitchen and bathroom countertops niche.
Content Enrichment: The agency optimized existing website content to align with the identified keywords, ensuring relevance and providing valuable insights to users.
Technical Enhancements: A comprehensive technical audit was performed to identify and rectify issues that hindered search engine visibility.
User Experience Enhancement: The website’s user experience was improved through navigation optimization, speed enhancements, and mobile responsiveness.
Strategic Backlink Building: Digidesire’s team executed a backlink acquisition strategy, securing high-quality backlinks from authoritative sources. This bolstered the website’s domain authority (DA) and propelled search rankings.
Social Media Engagement: A consistent social media strategy was implemented, featuring engaging content, project showcases, and industry insights to captivate the target audience and amplify brand visibility
The 6-month collaboration yielded substantial results for Granite Expo Online:
Organic Clicks: Clicks surged from 2.18K to 3.08K, marking a remarkable 41% growth.
Impressions: Impressions experienced a boost from 747K to 615K, indicating improved visibility.
Average CTR: The average click-through rate (CTR) increased from 0.3% to 0.5%, showcasing enhanced engagement.
Average Position: The average search engine position improved from 43.1 to 36.3, elevating Granite Expo Online’s prominence.
The partnership between Granite Expo Online and Digidesire demonstrates the transformative potential of strategic SEO execution. Through the synergistic application of on-page optimization, off-page link-building, and content refinement, the website’s performance was elevated to new heights. Granite Expo Online’s journey stands as a testament to Digidesire’s expertise in propelling service-based websites towards digital excellence.