dna outsourcing Case Study

  • payroll outsourcing pretoria 1
  • payroll outsourcing services pretoria 1
  • Payroll Outsourcing Costs pretoria 1
  • hr and payroll outsourcing 1
  • Payroll Outsourcing South Africa 5


DNA Outsourcing’s incredible journey with DigiDesire: a testament to their collaborative success in pioneering digital transformation.


Growth in organic sessions


Increase in monthly revenue


Return on investment


DNA Outsourcing, a leading South African HR services, and outsourcing provider, aimed to enhance its online presence and engagement. In collaboration with Digidesire, a prominent digital marketing agency, the objective was to elevate organic visibility, clicks, and impressions, while positioning DNA Outsourcing as a top player in the industry


At the start of the collaboration, DNA Outsourcing’s performance metrics in Google Search Console were suboptimal. Over the preceding 3 months, the website had garnered only 1.63K clicks and 13.1K impressions. The challenges were clear: revitalizing these metrics and optimizing the website’s online performance.

Strategy and Implementation

Digidesire crafted a comprehensive SEO strategy to address DNA Outsourcing’s challenges and objectives. The strategy encompassed meticulous on-page and off-page optimization, strategic content creation, and targeted link-building:

1. On-Page Optimization

Keyword Research: Digidesire conducted thorough keyword research, identifying pertinent keywords in the HR services and outsourcing sector.
Content Enrichment: The agency optimized existing website content to align with targeted keywords, ensuring relevance and offering valuable insights to users.
Technical Enhancement: A detailed technical audit was executed to identify and rectify any technical issues that hindered search engine visibility.
Enhanced User Experience: The website’s user experience received an overhaul through optimized navigation, speed enhancements, and mobile responsiveness.

2. Off-Page Optimization

Strategic Backlink Building: Digidesire’s team orchestrated a backlink acquisition strategy, securing high-quality backlinks from authoritative sources. This raised the website’s domain authority (DA) and propelled search rankings.
Social Media Engagement: A consistent social media strategy was implemented, comprising informative content, industry news, and case studies to captivate the target audience and amplify brand visibility.


The 3-month collaboration yielded remarkable results for DNA Outsourcing:
Organic Clicks: Clicks surged from 1.63K to an impressive 14.7K, marking an outstanding 800% growth.
Impressions: Impressions skyrocketed from 13.1K to an impressive 94.1K, indicating a 618% rise in visibility.
Keyword Rankings: The website climbed significantly in keyword rankings, establishing DNA Outsourcing as a credible industry expert.
Domain Authority: The acquisition of high-quality backlinks bolstered the website’s domain authority, reinforcing its prominence in search results.


The collaboration between DNA Outsourcing and Digidesire stands as a testament to the power of strategic SEO execution. Through a harmonious blend of on-page optimization, off-page link-building, and content refinement, the website’s performance experienced a paradigm shift. DNA Outsourcing’s journey serves as an emblem of Digidesire’s prowess in elevating the digital trajectory of service-based websites.

Digidesire team has Excellent communication. Timely Delivery and professional work. They understand the project concept well and deliver efficiently. Already started working on other projects with this team. Highly recommend them for any SEO related services!


Digital Merketing Head, Mr. Zeeshan