DNA Outsourcing’s incredible journey with DigiDesire: a testament to their collaborative success in pioneering digital transformation.
DNA Outsourcing, a leading South African HR services, and outsourcing provider, aimed to enhance its online presence and engagement. In collaboration with Digidesire, a prominent digital marketing agency, the objective was to elevate organic visibility, clicks, and impressions, while positioning DNA Outsourcing as a top player in the industry
At the start of the collaboration, DNA Outsourcing’s performance metrics in Google Search Console were suboptimal. Over the preceding 3 months, the website had garnered only 1.63K clicks and 13.1K impressions. The challenges were clear: revitalizing these metrics and optimizing the website’s online performance.
Digidesire crafted a comprehensive SEO strategy to address DNA Outsourcing’s challenges and objectives. The strategy encompassed meticulous on-page and off-page optimization, strategic content creation, and targeted link-building:
Keyword Research: Digidesire conducted thorough keyword research, identifying pertinent keywords in the HR services and outsourcing sector.
Content Enrichment: The agency optimized existing website content to align with targeted keywords, ensuring relevance and offering valuable insights to users.
Technical Enhancement: A detailed technical audit was executed to identify and rectify any technical issues that hindered search engine visibility.
Enhanced User Experience: The website’s user experience received an overhaul through optimized navigation, speed enhancements, and mobile responsiveness.
Strategic Backlink Building: Digidesire’s team orchestrated a backlink acquisition strategy, securing high-quality backlinks from authoritative sources. This raised the website’s domain authority (DA) and propelled search rankings.
Social Media Engagement: A consistent social media strategy was implemented, comprising informative content, industry news, and case studies to captivate the target audience and amplify brand visibility.
The 3-month collaboration yielded remarkable results for DNA Outsourcing:
Organic Clicks: Clicks surged from 1.63K to an impressive 14.7K, marking an outstanding 800% growth.
Impressions: Impressions skyrocketed from 13.1K to an impressive 94.1K, indicating a 618% rise in visibility.
Keyword Rankings: The website climbed significantly in keyword rankings, establishing DNA Outsourcing as a credible industry expert.
Domain Authority: The acquisition of high-quality backlinks bolstered the website’s domain authority, reinforcing its prominence in search results.
The collaboration between DNA Outsourcing and Digidesire stands as a testament to the power of strategic SEO execution. Through a harmonious blend of on-page optimization, off-page link-building, and content refinement, the website’s performance experienced a paradigm shift. DNA Outsourcing’s journey serves as an emblem of Digidesire’s prowess in elevating the digital trajectory of service-based websites.