DNA-EOR Case Study

  • South Africa Legal Considerations for PEO 6
  • EOR compliance services in South Africa 8
  • Professional Employer Organization South Africa 15
  • PEO South Africa 20
  • EOR South Africa 21


DNA-eor’s partnership with Digidesire has been a wonderful journey filled with unmatched success in the digital transformation space.


Growth in organic sessions


Increase in monthly revenue


Return on investment


DNA-EOR, a prominent South African provider of HR and outsourcing services, embarked on a journey to amplify its online presence and engagement. Partnering with Digidesire, a renowned digital marketing agency, the primary goal was to enhance organic clicks, impressions, and CTR (Click-Through Rate), while positioning DNA-EOR as a leading player in the HR services industry.


At the onset of the collaboration, DNA-EOR faced the challenge of limited online visibility and engagement. The website’s performance required a significant uplift to effectively connect with its target audience.

Strategy and Execution

Digidesire devised a tailored SEO strategy, meticulously designed to address DNA-EOR’s unique challenges and aspirations. The strategy incorporated a blend of on-page and off-page optimization, strategic content creation, and targeted link-building:

1. On-Page Optimization

Keyword Research and Optimization: Digidesire conducted thorough keyword research, identifying relevant keywords in the HR and outsourcing domain. The website’s content was optimized to align with these keywords, enhancing visibility.
Technical Enhancements: A comprehensive technical audit was executed to identify and rectify potential technical issues impacting search engine performance and user experience.
User Experience Enhancement: The website’s user experience was improved through navigation optimization, speed enhancements, and mobile responsiveness.

2. Off-Page Optimization

Strategic Backlink Building: Digidesire orchestrated a calculated backlink acquisition strategy, securing high-quality backlinks from authoritative sources. This bolstered the website’s domain authority (DA) and propelled search rankings.
Content Enrichment: A robust content marketing strategy was implemented, creating informative and engaging content that resonated with the target audience and positioned DNA-EOR as a trusted industry resource.
Social Media Engagement: A dynamic social media strategy was deployed, featuring industry insights, client success stories, and HR tips to foster audience engagement and brand loyalty.
The 28-day collaboration yielded impressive outcomes for DNA-EOR:
Organic Clicks: Clicks surged from 9 to 70, marking an outstanding 678% growth in just 28 days.
Impressions: Impressions experienced a robust increase from 2.25K to 1.97K, reflecting enhanced visibility.
Average CTR: The average click-through rate (CTR) grew from 0.4% to 3.55%, demonstrating improved user engagement and interest.
Average Position: The average search engine position improved from 50.7 to 20, solidifying DNA-EOR’s prominence.


The DNA-EOR and Digidesire partnership underscores the power of strategic SEO execution. Through the harmonious integration of on-page optimization, off-page link-building, and content enrichment, the website’s performance underwent a remarkable transformation. DNA-EOR’s journey stands as a testament to Digidesire’s expertise in propelling service-based websites toward digital success and industry leadership.

Digidesire team has Excellent communication. Timely Delivery and professional work. They understand the project concept well and deliver efficiently. Already started working on other projects with this team. Highly recommend them for any SEO related services!


Digital Merketing Head, Mr. Zeeshan