DNA-eor’s partnership with Digidesire has been a wonderful journey filled with unmatched success in the digital transformation space.
DNA-EOR, a prominent South African provider of HR and outsourcing services, embarked on a journey to amplify its online presence and engagement. Partnering with Digidesire, a renowned digital marketing agency, the primary goal was to enhance organic clicks, impressions, and CTR (Click-Through Rate), while positioning DNA-EOR as a leading player in the HR services industry.
At the onset of the collaboration, DNA-EOR faced the challenge of limited online visibility and engagement. The website’s performance required a significant uplift to effectively connect with its target audience.
Digidesire devised a tailored SEO strategy, meticulously designed to address DNA-EOR’s unique challenges and aspirations. The strategy incorporated a blend of on-page and off-page optimization, strategic content creation, and targeted link-building:
Keyword Research and Optimization: Digidesire conducted thorough keyword research, identifying relevant keywords in the HR and outsourcing domain. The website’s content was optimized to align with these keywords, enhancing visibility.
Technical Enhancements: A comprehensive technical audit was executed to identify and rectify potential technical issues impacting search engine performance and user experience.
User Experience Enhancement: The website’s user experience was improved through navigation optimization, speed enhancements, and mobile responsiveness.
2. Off-Page Optimization
Strategic Backlink Building: Digidesire orchestrated a calculated backlink acquisition strategy, securing high-quality backlinks from authoritative sources. This bolstered the website’s domain authority (DA) and propelled search rankings.
Content Enrichment: A robust content marketing strategy was implemented, creating informative and engaging content that resonated with the target audience and positioned DNA-EOR as a trusted industry resource.
Social Media Engagement: A dynamic social media strategy was deployed, featuring industry insights, client success stories, and HR tips to foster audience engagement and brand loyalty.
The 28-day collaboration yielded impressive outcomes for DNA-EOR:
Organic Clicks: Clicks surged from 9 to 70, marking an outstanding 678% growth in just 28 days.
Impressions: Impressions experienced a robust increase from 2.25K to 1.97K, reflecting enhanced visibility.
Average CTR: The average click-through rate (CTR) grew from 0.4% to 3.55%, demonstrating improved user engagement and interest.
Average Position: The average search engine position improved from 50.7 to 20, solidifying DNA-EOR’s prominence.
The DNA-EOR and Digidesire partnership underscores the power of strategic SEO execution. Through the harmonious integration of on-page optimization, off-page link-building, and content enrichment, the website’s performance underwent a remarkable transformation. DNA-EOR’s journey stands as a testament to Digidesire’s expertise in propelling service-based websites toward digital success and industry leadership.