Case Study
Feel Supreme
Feel Supreme is a premium wellness and supplements brand. We increased subscription adoption and retention through Shopify PDP optimization, a bundle system and Klaviyo lifecycle marketing.
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Feel Supreme partnered with DigiDesire to grow subscription revenue and retention. The goal was to make wellness a seamless, recurring part of customers' lives through a stronger PDP, bundling and lifecycle email.
Industry
Health & Wellness
Platform
Shopify
Services
PDP · Subscription · Klaviyo
Focus
Supplement Subscriptions
About the Client
Making Wellness a Recurring Habit
Feel Supreme wanted to increase subscription revenue, improve product-page conversions and strengthen retention. We optimized the Shopify PDP, subscription funnel, bundle offerings and overall user experience, and integrated Klaviyo email marketing for lifecycle engagement — improving both usability and customer education.
What We Did for Feel Supreme
Feel Supreme's product pages had several conversion bottlenecks. Across eight structured phases we built a subscription-first experience, resolved the dual buy-button decision fatigue with a conversion-focused PDP, restructured long product content into scannable accordion sections, added a benefits section and FAQs, introduced a bundle system, and built retention and re-engagement flows in Klaviyo.
Our Challenges
What Challenges We Tackled
Unclear Subscription Value
Customers saw a subscribe option but not why to subscribe, so we created a dedicated subscription-first experience explaining the benefits.
Decision Fatigue
Competing 'Add to Cart' and 'Buy Now' buttons reduced focus, so we simplified the CTA with a conversion-focused PDP that emphasizes 'Why Subscribe'.
Information Overload
Long blocks of product content were hard to scan, so we restructured them into clear accordion sections for ingredients, dosage and FAQs.
Weak Retention
The PDP didn't reinforce long-term value, so we built automated Klaviyo flows for post-purchase nurturing, win-back and recurring purchases.
The Result
What We Delivered
We delivered a subscription-first Shopify experience: a conversion-focused PDP, a bundle system for higher order value, clear customer education, and Klaviyo lifecycle flows that welcome new customers, recover abandoned carts and drive repeat purchases — increasing subscription adoption, conversions and long-term retention.
Subscription-First PDP
Conversion-Focused CTA
Bundle Selling System
Customer Education
Klaviyo Lifecycle Flows
