We believe digital marketing should be driven by business goals and focused on the target audience. We use an integrated and flexible approach, utilizing diverse skill sets across our team, and we dedicate ourselves to constantly improving results.
The key to successful social marketing is great storytelling. In order to get people to listen, a brand must tell engaging, creative stories to the correct audience. At PBJ, we help brands tell their story and use social media to translate that brand into a powerful voice. Social Media Marketing is the best way to communicate with your target audience. Lounge Lizard has helped numerous businesses establish an effective social media management strategy. Success in social media is largely measured by audience engagement. To achieve high engagement, we recommend that businesses be in constant interaction with their following across all major platforms. Publishing engaging content is also an important part of social media strategy. All published content and creative should motivate followers to visit your website to learn more about your brand message. Once followers understand your brand story, there is greater potential for them to become your customer.
Next, we conduct a social media audit and competitive analysis on your current accounts. We discuss where you excel, where you fall short, and what opportunities you’re not taking advantage of. Identifying popular communities within your industry, as well as keywords and topics, will help us understand what type of content will get the most attention.
SEO Brand custom strategies give you realistic options, so you’re only posting on the platforms you need. Want to look into shopping widgets and other applications? We’re great at assessing what will work for your social media pages.
The caliber of a brand’s social media accounts depend directly on the quality of social content the brand is producing. Content development is the process of brainstorming, drafting, and creating social content campaigns to be used across your social media accounts.
Your social media accounts are an extension of the company. When your audience talks to you, it’s crucial that they feel heard. Social engagement allows for a two-way conversation between the brand and the public.