Content Marketing
In today’s world of SEO, content is king and the content that matters is anything that is public and shareable. This includes blogs, white papers and articles, videos and podcasts, webpage content, press releases, presentations and more.
Our Approach to Content Marketing Services
A strong content marketing campaign is important for every business and website, regardless of industry. Producing great content is not only useful for SEO, but also helps with brand building and is the substance of any social media marketing campaign.
Many companies struggle with content creation. As a digital content marketing firm, PBJ Marketing knows that full service content marketing is about much more than just churning out the content itself. We divide our content marketing services into a three phase approach to not only produce, but also successfully promote your content.
STEP 1: DEFINE A STRATEGY
The first phase of any successful content marketing campaign is to develop a well-planned strategy based on industry, market and target audience. We will work with you to better understand your company, brand, products and unique value proposition. Understanding our clients’ online business needs and goals is PBJ Marketing’s first priority and critical to defining a content marketing strategy.
From what we learn about your company, we will develop a content marketing strategy based on creating and promoting a mix of informational and promotional content. Most companies, both B2B and B2C, require a mix of both to be successful, although we tend to focus more on the value of informational content.
-
Informational Content:
Provides information to educate and inform your target audience. -
Promotional Content:
Promotes your company, brand and individual products with the purpose of generating leads and sales.
STEP 2: DEVELOP THE CONTENT
A majority of companies struggle with content creation due to lack of time and resources to consistently produce engaging and informative content. PBJ Marketing’s writing staff can remove that burden from your employees and develop great content on your behalf. We will work with you to develop a strong messaging strategy that is integrated into every piece of content, regardless of platform. Some of our content creation services include:
- Public Relations – Working with your internal teams
- Blog Writing – Creating timely, relevant and credible pieces
- And much more!
STEP 3: PROMOTE THE CONTENT
PBJ Marketing understands that the greatest content ever written won’t provide much value for your company if no one can find it. Promotion is just as important for content marketing as the content creation is because the more eyeballs you can get on your content the more likely it is to earn natural links. As a full service content marketing client, we will take your unique content and distribute it across a variety of mediums to reach more of your target audience. Our social media expertise includes:
- Linked In
our brandtenders stir up:
High Quality Content
Producing high-quality content through a company blog. We will set up a blog for you and produce SEO and social sharing optimized blog posts that reflect your company’s marketing goals.
Engaging Content
Designing engaging content assets and graphics. Our team of graphic designers and video producers will create highly-engaging content assets that can also serve as standalone content that is high shareable.
Comprehensive Analytics
Monitoring content reach. Whether it be through social media, online communities, or blogging platforms, we would monitor the effectiveness of your content’s marketing.
