Business & Agency Guide: Building a Strong PPC Strategy Together

To build the best ppc strategies, both parties need to move beyond simple monthly reports. Here is how to foster a high-value ppc collaboration in Dubai.

1. Define “Success” Beyond the Click

A common friction point in a business agency partnership for google ads in the UAE is the definition of a “lead.” The agency might celebrate 100 new leads, while the business complains that none of them converted into sales.

In the UAE’s B2B sector, this is especially prevalent. You might receive inquiries from users looking for entry-level solutions when you only provide enterprise-grade services.

• The Solution: Agree on Lead Quality Definitions from day one. Use a campaign feedback loop in UAE google ads to tell your agency which leads were “junk” and which were “gold.” This allows them to optimize the ppc keyword strategy toward high-value users rather than just high-volume users.

2. Share Localized Business Intelligence

Dubai is a unique market with specific cultural nuances. If you are working with a google ads agency in Dubai, you must share your internal data:

• The Ramadan Shift: During Ramadan, search behavior shifts significantly toward the evening and late-night hours. If your agency doesn’t adjust the “Ad Schedule,” you miss your audience.
• Profit Margins: Which products have the highest profit margins? Agencies should bid more aggressively on items that actually help your bottom line, not just the ones that are easiest to sell.
• On-the-Ground Feedback: What are customers saying in your physical showroom? If they keep asking for “same-day delivery,” your ppc strategy and ad copy should highlight that service.

3. Focus on Ecommerce Specifics

If you are running an ecommerce ppc strategy, the collaboration must extend to your website’s technical health. A strategist can drive the most relevant traffic in the world, but if your checkout process is clunky, the ROAS (Return on Ad Spend) will suffer.

In the UAE, mobile-first shopping is the standard. Users often browse on their phones while commuting on the Metro or sitting in a cafe in JLT. Ensure your agency is prioritizing mobile-specific ppc bidding strategies and that your landing pages load in under two seconds.

4. Transparent Communication Channels

Avoid the “black box” syndrome. Ensure there is a dedicated agency client communication in Dubai ppc channel whether it’s a shared Slack workspace, a Trello board, or bi-weekly Zoom calls.

This ensures that teamwork in google ads in Dubai remains proactive. If you have a sudden sale or a new product launch, your agency needs to know 48 hours in advance, not 48 hours after the event has started.

5. Data Integration (CRM and GA4)

The most successful building google ads strategy in Dubai projects are those where the agency has access to the business’s CRM. When an agency can see that a specific keyword led to a high-value contract six months later, they can double down on that specific niche.